Make Up For Ever Ultra HD liquid foundation is part of the groundbreaking launch of Make Up For Ever's HD line. This ultra natural, super lightweight, invisible to the eye, liquid foundation has an incredibly comfortable and lightweight feel and an undetectable 4K formula that feels like a second skin and provides a medium coverage.
There is a limit of one colour match of each shade per customer.
Contains light diffusing properties to help create a flawless complexion, conceal imperfections and unify the complexion.
Remains completely invisible under super focused camera technology and provides a seamless blend.
Available in an amazing 40 shades ensuring that all skin tones are catered for.
The easy colour system has a Y prefix for a predominantly yellow/olive undertone and a R for a predominantly red undertones making it easier to select your shade.
The numbering system also helps to narrow down your shade choice: the 200 number range is suitable for light tones, the 300 number range is suitable for medium tones, the 400 number range is suitable for tan tones and the 500 number range is suitable for dark tones.
When applying foundation on smaller areas of skin with fine lines such as around the eyes, use a nylon/synthetic makeup brush to achieve the most flattering results, we recommend Make Up For Ever Small Foundation Brush 104.
For maximum, professional results we recommend that you apply a makeup primer underneath your Ultra HD Foundation and that you finish the makeup with a light dusting of Make Up For Ever HD Powder as this will ensure that you get the best HD results from your foundation and allow the beautiful fresh natural result to prevail without appearing cakey or changing the colour and remaining undetectable.
Mix in a small amount of Make Up For Ever Star Lit Powder#2 Frozen Gold to add a luminosity and ethereal glow to the complexion.
Set the finished result with a makeup sealer like Make Up For Ever Mist & Fix for added longevity and durability.
We appreciate how difficult it can be to try to find a colour match of foundation when you are not able to visit our store and physically test the shades and texture in person.
For this reason, we offer a colour match service where we sell small pots of the product for you to test the colour and formula.
We decant a few pumps of product into a small pot (the pot is not filled completely)to provide enough for a colour match or one very light application. These colour match pots are not intended to replace the product and are not sample sizes, they are just for a colour match. For this reason, we limit it to one colour match of each shade.
Guru Makeup Emporium carry the full line of Make Up For Ever products available to purchase online through our ecommerce website or in store at our London shop.
We are unable to accept returns or exchanges on colour match pots as these are custom made.
Shipping companies will still prioritise Next Day & Express Deliveries but they cannot guarantee delivery times and therefore unfortunately we cannot accept any claims for late or delayed shipments.
NB: None of the couriers during this time will come into contact with the customer and if parcels will not fit through the letterbox will leave parcels outside your door or in the reception of your building. Express & Next Day services that require a signature the courier will ring the bell to get confirmation you are in to accept your delivery.
UK Delivery Information
Royal Mail 2-5 days from £4.00 - Free Over £20
Order by 2pm Mon - Fri for delivery in 2-5 working day (not signed for)
Royal Mail Next Day By 1pm From £7.50
Order by 2pm Mon - Fri for delivery by next working day by 1pm * (signed for)
UPS Express Next Day By 10.30am From £15.00
Order by 2pm Mon - Fri for delivery next working day by 10.30am ** (signed for)
Royal Mail Saturday By 1pm From £10.50
Order on a Friday before 2pm for a Saturday delivery **(signed for)
Same Day Delivery to London Postcodes & Film Studios From £10.00
Order by 4pm Mon - Fri for same day delivery)
Free Collect In Store - Allow 2 Hours within Business Opening Times)
Please note we only have 1 location to collect from at 12 Kensignton Church Street, London, W8 4EP
* These timescales are for UK Mainlaind and may take longer for Highlands, Islands & remote areas.
** These services are only available for UK Mainland
Delivery Costs & Services are automatically calculated as you shop (because they are dependent on the products, weight, country & delivery service).
Worldwide Shipping: Log In or Register an account and the shipping costs and services will automatically be worked out for your Country. Please note we cannot guarantee delivery dates outside the UK.
Standard shipping with Royal Mail does not provide tracking details if you require tracking fr your order please choose UPS.
Please click here for further Delivery & Return Information