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Official Make Up For Ever Stockists


  • From £25.83
  • (Delivery from £3.33)
Item in Stock | Usually dispatched within 24 hours
Want it by Thursday 13th August? Order within 19 hours, 11 minutes and choose Royal Mail Next Day by 1pm *MON-FRI at checkout.
  • Liquid foundation makeup
  • Provides a beautiful, soft matte finish in a water resistant formula 
  • Full coverage with ultra natural looking results
  • Non greasy, non cakey
  • Incredibly long lasting-up to 24 hour wear
  • Lightweight, breathable & comfortable feel 

Product Description

Make Up For Ever Matte Velvet Skin Foundation is a very long lasting liquid foundation which is non greasy and provides a gorgeous, velvety soft matte finish unifying the complexion and resulting in a smooth, full cover.

The unique flexi lift complex technology means that it adapts perfectly to the face ensuring that it is super comfortable to wear, never cakey and doesn't crack.

Reflects light from the surface giving the illusion of a smoother complexion.  

The formula forms an invisible flexible film that helps the product to settle evenly.

The supple texture hugs the skins natural movement and contours avoiding any caking or cracking and imparting a freshness and radiance whilst ensuring a shine free finish.   

A light, breathable texture that still pulls it out of the bag with a full coverage that lasts up to 24 hours! 

Water resistant formula.

How To Use

For an ultimate matte, shine free and long lasting result, use a mattifying makeup primer like Make Up For Ever Mattifying Shine Control Primer prior to application, followed by a mattifying face powder like Make Up For Ever Super Matte Loose Powder or Ben Nye Neutral Set and finish with a professional makeup sealer like Ben Nye Final Seal.

For professional, even and streak free results apply using a professional foundation makeup brush or, for the fullest coverage buff it into the skin using a makeup sponge.  

Guru Makeup Emporium carry the full range of Make Up For Ever products.

30ml Nozzle tube.


Matte Velvet Skin Foundation comes in 40 all encompassing colours so you are bound to find a match whatever your skin tone.

The shades are based on the Ultra HD Foundation colours with 10 new shades.

Y prefix indicates a yellow/olive undertone, R prefix indicates a red/pink undertone.

Light Complexion Shades:

Y205 (new shade)

R210 (new shade)

Y215 (similar to the old Mat Velvet #20)

Y225 (new shade)

R230 (similar to the old Mat Velvet #30)

Y235 (similar to the old Mat Velvet #20)

Y245 (similar to the old Mat Velvet #35 & 40)

Y255 (similar to the old Mat Velvet #35)

R260 (new shade)

Medium Complexion Shades:

Y305 (similar to the old Mat Velvet #40)

Y315 (similar to the old Mat Velvet #40)

Y325 (similar to the old Mat Velvet #35)

R330 (similar to the old Mat Velvet #50)

Y335 (similar to the old Mat Velvet #53)

Y345 (similar to the old Mat Velvet #40)

Y355 (similar to the old Mat Velvet #35)

Y365 (similar to the old Mat Velvet #51)

R370 (similar to the old Mat Velvet #35)

Y375 (similar to the old Mat Velvet #55)

Tanned Complexion Shades:

Y405 (similar to the old Mat Velvet #53)

R410 (similar to the old Mat Velvet #55)

Y415 (similar to the old Mat Velvet #60)

Y425 (similar to the old Mat Velvet #65)

Y433 (new shade)

Y445 (similar to the old Mat Velvet #70)

Y455 (similar to the old Mat Velvet #77)

Y463 (similar to the old Mat Velvet #70)

Dark Complexion Shades: 

Y503 (similar to the old Mat Velvet #70)

Y505 (similar to the old Mat Velvet #57)

R510 (similar to the old Mat Velvet #75)

Y513 (new shade)

Y523 (new shade)

R530 (similar to the old Mat Velvet #80)

R532 (similar to the old Mat Velvet #90)

Y533 (new shade)

Y535 (similar to the old Mat Velvet #85)

R540 (similar to the old Mat Velvet #90)

R550 (similar to the old Mat Velvet #90)

R560 (similar to the old Mat Velvet #90)



Covid-19 - Please note that couriers are unable to guarantee delivery times at the moment.

Shipping companies will still prioritise Next Day & Express Deliveries but they cannot guarantee delivery times and therefore unfortunately we cannot accept any claims for late or delayed shipments.

NB: None of the couriers during this time will come into contact with the customer and if parcels will not fit through the letterbox will leave parcels outside your door or in the reception of your building. Express & Next Day services that require a signature the courier will ring the bell to get confirmation you are in to accept your delivery.

UK Delivery Information

Royal Mail 2-5 days from £4.00

Order by 2pm Mon - Fri for delivery in 2-5 working day (not signed for)

Royal Mail Next Day By 1pm From £7.50

Order by 2pm Mon - Fri for delivery by next working day by 1pm * (signed for)

UPS Express Next Day By 10.30am From £15.00

Order by 2pm Mon - Fri for delivery next working day by 10.30am ** (signed for)

Royal Mail Saturday By 1pm From £10.50

Order on a Friday before 2pm for a Saturday delivery **(signed for)

(Currently Unavailable - Same Day Delivery to London Postcodes & Film Studios From £10.00

Order by 4pm Mon - Fri for same day delivery)

(Currently Unavailable - Free Collect In Store - Allow 2 Hours within Business Opening Times)

Please note we only have 1 location to collect from at 12 Kensignton Church Street, London, W8 4EP

* These timescales are for UK Mainlaind and may take longer for Highlands, Islands & remote areas.

** These services are only available for UK Mainland

Delivery Costs & Services are automatically calculated as you shop (because they are dependent on the products, weight, country & delivery service).

Worldwide Shipping: Log In or Register an account and the shipping costs and services will automatically be worked out for your Country. Please note we cannot guarantee delivery dates outside the UK.

Standard shipping with Royal Mail does not provide tracking details if you require tracking fr your order please choose UPS.

Please click here for further Delivery & Return Information