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  • Available in 40 shades for all skintones
  • Undetectable coverage-invisible under 4K Cameras
  • Lightweight feel with a second skin result
  • Light diffusing, blurs imperfections
  • Blends effortlessly
  • Medium coverage liquid foundation
  • 30ml pump bottle
  • Offers Available
  • Free UK Standard Delivery over £40
From £30.00 (Delivery from £4.50)
Item in Stock  |  Usually dispatched within 24 hours
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Make Up For Ever Ultra HD liquid foundation is part of the groundbreaking launch of Make Up For Ever's HD line. This ultra natural, super lightweight, invisible to the eye, liquid foundation has an incredibly comfortable and lightweight feel and an undetectable 4K formula that feels like a second skin and provides a medium coverage.

Formula Details:

Contains light diffusing properties to help create a flawless complexion, conceal imperfections and unify the complexion. 

Remains completely invisible under super focused camera technology and provides a seamless blend.  

Shade Information:  

Available in an amazing 40 shades ensuring that all skin tones are catered for. 

The easy colour system has a Y prefix for a predominantly yellow/olive undertone and a R for a predominantly red undertones making it easier to select your shade. 

The numbering system also helps to narrow down your shade choice: 

200 number range is suitable for light tones 

300 number range is suitable for medium tones 

400 number range is suitable for tan tones 

500 number range is suitable for dark tones.  

Application Advice:

When applying foundation on smaller areas of skin with fine lines such as around the eyes, use a nylon/synthetic makeup brush to achieve the most flattering results, we recommend Make Up For Ever Small Foundation Brush 104

For maximum, professional results we recommend that you apply a makeup primer underneath your Ultra HD Foundation and that you finish the makeup with a light dusting of Make Up For Ever HD Powder as this will ensure that you get the best HD results from your foundation and allow the beautiful fresh natural result to prevail without appearing cakey or changing the colour and remaining undetectable.  

Mix in a small amount of Make Up For Ever Star Lit Powder#2 Frozen Gold to add a luminosity and ethereal glow to the complexion. 

Set the finished result with a makeup sealer like Make Up For Ever Mist & Fix for added longevity and durability. 

If you have an oily complexion in need of additional matt coverage, we recommend using the Make Up For Ever Super Matte Loose Powder over your Make Up For Ever Ultra HD Foundation for extra coverage and to provide a matte result and then apply the Ultra HD Loose Powder at the very end as a finishing powder to soften the look and provide a beautiful soft focus effect.   

General Information: 

We regret that online colour swatches cannot be 100% accurate and are intended to give an indication of the shade. For this reason we also sell small sample pots of this foundation to allow customers who are unable to visit the store to colour match if they are unsure of their shade. 

30ml pump bottle. 

Guru Makeup Emporium stock the entire range of Make Up For Ever products.



UK Delivery Information

Standard Delivery 3-5 days from £4.50

Order by 2pm Mon - Fri for delivery in 3-5 working day

Next Day Delivery From £7.00

Order by 2pm Mon - Fri for delivery by next working day *

Express Next Day By 10.30am From £15.00

Order by 4pm Mon - Fri for delivery next working day by 10.30am **

Saturday Delivery From £10.00

Order on a Friday before 2pm for a Saturday delivery **

Same Day Delivery to London Postcodes & Film Studios From £10.00

Order by 4pm Mon - Fri for same day delivery

Please ensure that you provide a mobile contact number and that you will be in to accept delivery. If our courier is unable to deliver /no answer, a charge will be made to return it back to our shop, this is dependent on the postcode. In such situations we will endeavour to reclaim the incurred charges directly from you and we will also retain the original delivery charge. 

Free Collect In Store - Allow 2 Hours within Business Opening Times

Please note we only have 1 location to collect from at 12 Kensignton Church Street, London, W8 4EP

* These timescales are for UK Mainlaind and may take longer for Highlands, Islands & remote areas.

** These services are only available for UK Mainland

Delivery Costs & Services are automatically calculated as you shop (because they are dependent on the products, weight, country & delivery service).

Worldwide Shipping: Log In or Register an account and the shipping costs and services will automatically be worked out for your Country. Please note we cannot guarantee delivery dates outside the UK.

Please click here for further Delivery & Return Information