Professional Accounts
Official Make Up For Ever Stockists


  • £28.33
  • (Delivery from £11.00)
Item in Stock | Usually dispatched within 24 hours
Want it by Thursday 24th June? Order within 9 hours, 41 minutes and choose Royal Mail Next Day by 1pm *MON-FRI at checkout.
  • Medium coverage liquid foundation
  • Undetectable coverage-invisible under 4K Cameras
  • Lightweight foundation with a second skin result
  • Light diffusing, blurs imperfections, blends effortlessly

Product Details

Make Up For Ever Ultra HD liquid foundation is part of the groundbreaking launch of Make Up For Ever's HD line. This ultra natural, super lightweight, invisible to the eye, liquid foundation has an incredibly comfortable and lightweight feel and an undetectable 4K formula that feels like a second skin and provides a medium coverage.

Contains light diffusing properties to help create a flawless complexion, conceal imperfections and unify the complexion. 

Remains completely invisible under super focused camera technology and provides a seamless blend.  

30ml pump bottle. 

Guru Makeup Emporium stock the entire range of Make Up For Ever products.


Available in an amazing 40 shades ensuring that all skin tones are catered for. 

The easy colour system has a Y prefix for a predominantly yellow/olive undertone and a R for a predominantly red undertones making it easier to select your shade. 

The numbering system also helps to narrow down your shade choice: 

200 number range is suitable for light tones 

300 number range is suitable for medium tones 

400 number range is suitable for tan tones 

500 number range is suitable for dark tones.  

We regret that online colour swatches cannot be 100% accurate and are intended to give an indication of the shade. For this reason we also sell small colour match pots of this foundation to allow customers who are unable to visit the store to colour match if they are unsure of their shade. 




When applying foundation on smaller areas of skin with fine lines such as around the eyes, use a nylon/synthetic makeup brush to achieve the most flattering results, we recommend Make Up For Ever Small Foundation Brush 104

For maximum, professional results we recommend that you apply a makeup primer underneath your Ultra HD Foundation and that you finish the makeup with a light dusting of Make Up For Ever HD Powder as this will ensure that you get the best HD results from your foundation and allow the beautiful fresh natural result to prevail without appearing cakey or changing the colour and remaining undetectable.  

Mix in a small amount of Make Up For Ever Star Lit Powder#2 Frozen Gold to add a luminosity and ethereal glow to the complexion. 

Set the finished result with a makeup sealer like Make Up For Ever Mist & Fix for added longevity and durability. 

If you have an oily complexion in need of additional matt coverage, we recommend using the Make Up For Ever Super Matte Loose Powder over your Make Up For Ever Ultra HD Foundation for extra coverage and to provide a matte result and then apply the Ultra HD Loose Powder at the very end as a finishing powder to soften the look and provide a beautiful soft focus effect.   

Covid-19 - Please note that couriers are unable to guarantee delivery times at the moment.

Shipping companies will still prioritise Next Day & Express Deliveries but they cannot guarantee delivery times and therefore unfortunately we cannot accept any claims for late or delayed shipments.

NB: None of the couriers during this time will come into contact with the customer and if parcels will not fit through the letterbox will leave parcels outside your door or in the reception of your building. Express & Next Day services that require a signature the courier will ring the bell to get confirmation you are in to accept your delivery.

UK Delivery Information

Royal Mail 2-5 days from £4.00 - Free Over £20

Order by 2pm Mon - Fri for delivery in 2-5 working day (not signed for)

Royal Mail Next Day By 1pm From £7.50

Order by 2pm Mon - Fri for delivery by next working day by 1pm * (signed for)

UPS Express Next Day By 10.30am From £15.00

Order by 2pm Mon - Fri for delivery next working day by 10.30am ** (signed for)

Royal Mail Saturday By 1pm From £10.50

Order on a Friday before 2pm for a Saturday delivery **(signed for)

Same Day Delivery to London Postcodes & Film Studios From £10.00

Order by 4pm Mon - Fri for same day delivery)

Free Collect In Store - Allow 2 Hours within Business Opening Times)

Please note we only have 1 location to collect from at 12 Kensignton Church Street, London, W8 4EP

* These timescales are for UK Mainlaind and may take longer for Highlands, Islands & remote areas.

** These services are only available for UK Mainland

Delivery Costs & Services are automatically calculated as you shop (because they are dependent on the products, weight, country & delivery service).

Worldwide Shipping: Log In or Register an account and the shipping costs and services will automatically be worked out for your Country. Please note we cannot guarantee delivery dates outside the UK.

Standard shipping with Royal Mail does not provide tracking details if you require tracking fr your order please choose UPS.

Please click here for further Delivery & Return Information