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  • 40 Shades
  • Invisible under 4K Cameras
  • Undetectable coverage
  • Lightweight feel
  • Second skin result
  • Light diffusing
  • Blurs imperfections
  • Blends effortlessly
  • Colours for all skin tones
  • Medium coverage
  • Liquid foundation
  • 30ml pump bottle
From £30.00 (Delivery from £4.50)
Item in Stock  |  Usually dispatched within 24 hours
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Make Up For Ever Ultra HD liquid foundation is part of the groundbreaking launch of Make Up For Ever's HD line. This ultra natural, super lightweight, invisible to the eye, liquid foundation has an incredibly comfortable and lightweight feel and an undetectable 4K formula that feels like a second skin and provides a medium coverage.

Contains light diffusing properties to help create a flawless complexion, conceal imperfections and unify the complexion.

Remains completely invisible under super focused camera technology and provides a seamless blend. 

Available in an amazing 40 shades ensuring that all skin tones are catered for.

The easy colour system has a Y prefix for a predominantly yellow/olive undertone and a R for a predominantly red undertones making it easier to select your shade.

The numbering system also helps to narrow down your shade choice: the 200 number range is suitable for light tones, the 300 number range is suitable for medium tones, the 400 number range is suitable for tan tones and the 500 number range is suitable for dark tones. 

When applying foundation on smaller areas of skin with fine lines such as around the eyes, use a nylon/synthetic makeup brush to achieve the most flattering results, we recommend Make Up For Ever Small Foundation Brush 104.

For maximum, professional results we recommend that you apply a makeup primer underneath your Ultra HD Foundation and that you finish the makeup with a light dusting of Make Up For Ever HD Powder as this will ensure that you get the best HD results from your foundation and allow the beautiful fresh natural result to prevail without appearing cakey or changing the colour and remaining undetectable. 

We regret that online colour swatches cannot be 100% accurate and are intended to give an indication of the shade. For this reason we also sell small sample pots of this foundation to allow customers who are unable to visit the store to colour match if they are unsure of their shade.

30ml pump bottle.

Guru Makeup Emporium stock the entire range of Make Up For Ever products.

Mix in a small amount of Make Up For Ever Star Lit Powder#2 Frozen Gold to add a luminosity and ethereal glow to the complexion.

Set the finished result with a makeup sealer like Make Up For Ever Mist & Fix for added longevity and durability.

If you have an oily complexion in need of additional matt coverage, we recommend using the Make Up For Ever Super Matte Loose Powder over your Make Up For Ever Ultra HD Foundation for extra coverage and to provide a matte result and then apply the Ultra HD Loose Powder at the very end as a finishing powder to soften the look and provide a beautiful soft focus effect.  


UK Delivery Information

Royal Mail 2nd Class Non Tracked Delivery For Small Packages from £4.50

Order by 4.30pm Mon - Fri for delivery in 2-10 working days

DPD Next Day Delivery From £6.95 

Order by 2.30pm Mon -Fri for delivery by next working day *

UPS Standard Next Day Delivery From £9.50

Order by 4pm Mon - Fri for delivery by next working day *

UPS Express By 10.30am From £12.50

Order by 4pm Mon - Fri for delivery next working day by 10.30am **

UPS Saturday Delivery From £37.50

Order on a Friday before 4pm for a Saturday delivery by 12 noon **

Same Day Delivery to London Postcodes & Film Studios From £10.00

Order by 4pm Mon - Fri for same day delivery

Free Collect In Store - Allow 2 Hours within Business Opening Times

Please note we only have 1 location to collect from at 12 Kensignton Church Street, London, W8 4EP

* These timescales are for UK Mainlaind and may take longer for Highlands, Islands & remote areas.

** These services are only available for UK Mainland

Delivery Costs & Services are automatically calculated as you shop (because they are dependent on the products, weight, country & delivery service).

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