Professional Accounts
Official Make Up For Ever Stockists

Privacy Policy

Guru Makeup Emporium Limited, 12 Kensington Church Street, London W8 4EP


Contact Number: 0207 937 1993

We respect our customers privacy and below is our detailed company privacy policy, we encourage all of our customers to read through this thoroughly.

By using our website and services, you are accepting and consenting to the practices laid out in this privacy policy.

Guru Makeup Emporium Ltd will never knowingly or intentionally collect any information from children under the age of 13. If you are under the age of 13, you may browse our website but you may not purchase or register any of your details with us.

The Type Of Personal Information We Collect:

We currently collect and process the following information:

Personal identifiers, contacts and characteristics (eg: name and contact details and any other details that you provide us with when you register to use our site).

In most cases the details that we hold for our subscribed customers is your name and email and in some cases we also hold your address and contact number.

How We Get The Personal Information & Why We Have It:

Most of the personal information we process is provided to us directly by you in one of the following ways:

When you place an online order to purchase products through our website.

When you create an online account through our website.

When you apply for a professional discount account with us.

When you subscribe to our newsletter. 

When you contact us (either directly or through our website) via email. 

When you provide your email through our website for stock notifications.

When you opt in to email marketing from us/subscribe to our newsletter, we use a tracking pixel functionality to be able to monitor when emailed newsletters are opened. By agreeing to receive emails from us, you will be agreeing to our use of a tracking pixel.  

As a small independent business this information helps us to provide a smoother service and enables us to contact you if there are ever any issues with orders that you have placed as well as allowing us to ensure that we are reaching out to you via email with any relevant information that we believe may be of interest to you such as promotions, sales, industry events, new products etc.

In some cases we require all of your personal details to be able to provide a service, for instance, when you place an order to purchase items from us, we require your billing/delivery address and contact number so that we can process your order successfully.

Your card payment details will be handled by Barclaycard Payment Solutions, Apple Pay or Paypal depending on the method that you choose.

Card details are encrypted and handled securely by Barclaycard, Apple Pay or Paypal and we never have access to your card details when you place an online order.

Under the General Data protection Regulation (GDPR) the lawful basis we rely on for processing this information are:

Your consent (you are able to remove your consent at any time-you can do this by contacting us at

We have a contractual obligation.

We have a legal obligation.

We have a vital interest.

We need it to perform a public task.

We have a legitimate interest. 

How we Store Your Personal Information:

We retain our customers information for as long as is reasonably required to be able to ensure that we continue to offer a relevant and high quality service. Information regarding your online or pro account will be held for as long as your account is active and if you decide to cancel your account at any time then all of your personal information will be securely deleted and removed from all of our systems.

Your Data Protection Rights:

Under data protection law, you have rights including:

Your Right Of Access-you have the right to ask us for copies of any personal information we may have.

Your Right To Rectification-you have the right to ask us to rectify personal information you believe to be inaccurate, you also have the right to ask us to complete information you believe to be incomplete.

Your Right To Erasure-you have the right to ask us to erase your personal information in certain circumstances.

Your Right To Restriction Of Processing-you have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your Right To Object To Processing-you have the right to object to the processing of your personal information in certain circumstances.

Your Right To Data Portability-you have the right to ask that we transfer the personal information that you gave us to another organisation, or, to you in certain circumstances.

You are not required to pay any charge for exercising your rights.

If you make a request we have one month to respond to you.

Please contact us via email at if you wish to make a request.

How To Complain:

If you have any concerns about our use of your personal information, you can make a compliant to us via email at

You can also complain to the ICO if you are unhappy with how we have used your data.     

Changing Your Mind:

If you have joined our mailing list and decide at any point that you no longer wish to receive emails from us, you will have an option to unsubscribe from our mailing list at the bottom of each email simply by clicking onto the unsubscribe box. 

Changes to this policy:

We may from time to time update our privacy policy to remain compliant, the most recent policy will be effective from the date shown at the bottom.  

Last updated: 19th November 2020.